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Brand Strategy -­ Bela Gil

Suindara Radar e Rede was invited to develop the brand strategy for renowned Brazilian Chef and Nutritionist Bela Gil. We recognize health and nutrition as two of the most pressing issues in the world today.

The subject has been discussed in many spheres, and significant results ­ that involve society as a whole ­ are being achieved world wide. In Brazil, Bela Gil emerges to democratize contemporary beliefs and values.

Her brand is born in an unprecedented scenario, where behavioral, environmental, economic and social changes are in course, with food as the common thread at the heart of them.


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