PAR Educational Platform
The PAR Educational Platform is an initiative that brings together a network of publishers, such as Ática, Scipione, Saraiva and Atual in support of schools and educators across the country. The platform promotes teacher training and the exchange of best practices among its participants.
The project is the result of a co-creation process involving professionals and experts interested in contributing to the education system in Brazil. It was developed for Somos Educação, the largest basic education company in the country.
What we did
Suindara Radar e Rede was responsible for the development and launch of the PAR Educational Platform brand, including:
• Definition of the brand’s purpose, values, positioning, and manifesto
• Co-creation workshop with Somos Educação team
• Naming
• Brandbook (Visual identity, tone, image guidelines, applications)
• Mapping of education specialists and influencers
• Idealization and execution of the brand’s launch event
• Development of communication assets and collateral materials
