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São João Bahia Festival

The São João Bahia Festival was held in the town of Cachoeira, in the Recôncavo Baiano. It brought together, in one event, the ‘São João’ fiesta – one of the most traditional festivities in the country – and a series of seminars involving the local community and experts in which the various expressions and appropriations of the local popular culture were discussed.

The project was also part of the cause strategy Suindara has developed for Casas Bahia (one of the most popular brands in the country), which linked private social investment to reflections on the role of popular culture in strengthening the social identity of the Brazilian people.

What we did

Suindara Radar e Rede was responsible for the articulation of the social players who debate, produce, and invest in popular culture. For this event, we established a co-creation network, in partnership with Expresso 2222 and Espiral.
Suindara’s responsibilities in this project included:

• Planning and development of the cause strategy for Casas Bahia
• Planning and execution of São João Bahia Festival
• Development and implementation of the seminar Brazilian Culture: Tradition and Future
• Visual identity creation
• Mapping of influence networks for brand performance

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Gilberto Gil concert at São João Bahia Festival

Food & Drink stand

Cordestinos, Gilberto Gil and Lucy Alves concert

Lucy Alves performance

CROWD PRESENT AT THE FESTIVAL

A FOLKLORE GROUP PRESENTATION

FESTIVAL STAGE

Traditional foods & drinks The Festival program The Cachoeirano Theatre Seminar with Mestre Avelino, Gilberto Gil, Bule Bule and Dona Dalva Bule Bule at the Seminar Mestre Avelino's Dolls

Town of Cachoeira, Bahia

Town of Cachoeira, Bahia

Town of Cachoeira, Bahia


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