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PAR Educational Platform

The PAR Educational Platform is an initiative that brings together a network of publishers, such as Ática, Scipione, Saraiva and Atual in support of schools and educators across the country. The platform promotes teacher training and the exchange of best practices among its participants.

The project is the result of a co-creation process involving professionals and experts interested in contributing to the education system in Brazil. It was developed for Somos Educação, the largest basic education company in the country.

What we did

Suindara Radar e Rede was responsible for the development and launch of the PAR Educational Platform brand, including:

• Definition of the brand’s purpose, values, positioning, and manifesto
• Co-creation workshop with Somos Educação team
• Naming
• Brandbook (Visual identity, tone, image guidelines, applications)
• Mapping of education specialists and influencers
• Idealization and execution of the brand’s launch event
• Development of communication assets and collateral materials


Network construction for the brand with Anna Penido, Director of the Inspirare Institute and, and the student Cecilia

Network construction for the brand with the lecture by Anna Penido, “Education with sense”

Network construction for the brand with Edgard Gouveia: moment of experience of the network

Dialog circle in the brand launch event with schools from all over Brazil

Network construction for the brand with the Elos Institute: moment of circular dance

Brand launch event: “A Sanfonástica Mulher Lona”, performance of Lívia Mattos